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About Us



“As a mum, we go to great lengths to give our children the best. I’ve always loved the smell of my hair since I was a kid. My mum used to rub her own specially formulated baby oil on my hair so that it would make my hair grow thicker and fuller. I relished her loving massages and I will always remember the unique scent of her formulation. These precious moments and childhood nostalgia will always have a place in my heart. Now that I’m a mum, I do the same for my sons, hoping to re-create those wonderful memories just like those between my mum and me. Twinkle is inspired by a mum’s desire to provide the best for her child, to add to that natural Twinkle in her child’s eye.”

Jasmine J. Goh


Twinkle is a range of natural and organic products created to uphold the general wellness of kids from cradle to adolescence. Twinkle Baby products are formulated with high quality ingredients and is inspired by a mother’s instinct to want only the best for her child. Our aim is to create the perfect child-friendly skin and hair care line that keeps this simple promise to conscious parents: we will use only the most effective ingredients of the highest quality that give the most benefit to the skin and hair. They are freshly prepared in small batches, handmade with a mum’s love and formulated with a divine consciousness in an effort to add a Twinkle to your life.

Twinkle Products come in a wide range to cater to the whole family. Twinkle BABY products include a range of Hair and Body Oils, as well as Hair and Body Milk/Mist for those who prefer a light layer of protection. Twinkle CLEAN helps to maintain the freshness and hygiene of your living spaces like Twinkle Hand+Body Sanitizer 3in1. Twinkle HERBAL is our latest range that aims to provide general support care to adults like Twinkle Herbal Multi Purpose Balm Yin and Yang and now we have our NEW range of Twinkle Herbal Tea Yin and Yang too.

All Twinkle baby products are personally tried and tested, from the meticulous examination of the ingredients to the testing of the products in order to provide you with the worry-free shopping experience for your family. Shop with us confidently knowing that you are getting the best products for your baby’s skin and health. In addition, our products are housed in amber plastic or glass to preserve the quality of ingredients. A food-grade preservative system is also applied to ensure that the products remain at their best. Simplicity is the essence of Twinkle’s goodness as we use only essential ingredients (mostly containing 5 essential components) to ensure higher potency and little chance of skin irritation, making our products perfect for all skin types.

Not only that, Twinkle products do not involve animal testing, and do not contain parabens, mineral oils, petrochemicals, toxic preservatives, phthalates, nanoparticles, silicon, artificial colouring, synthetic fragrances, harmful chemicals, or animal derivatives.


Twinkle adds a sparkle to your shopping experience and different aspects of your life. Become Twinkled today!

My favourite product would be “Twinkle Multi Purpose Baby Balm”. I always carry it in my bag, place one in my office and one at home beside by bedside table. I use it whenever I feel a headache coming on, or when I need some stress relief. I also apply it before I go to sleep as it's a relaxing balm. I like to apply it on my kids’ stomach and chest every morning and night after bath. The balms gives them a warm feeling that reminds them of mum hugging them whole day. I use all Twinkle products myself, for my kids and whole family so I only use the best and high quality ingredients.

Jasmine J. Goh

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