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About Us

Meet The Founder

JJ_bossI am Jasmine J Goh, Founder of Twinkle products. My inspiration for Twinkle, a range of baby products formulated with carefully sourced high quality and safe natural and organics ingredients safe for babies and children.

The story began when my mother followed the traditional chinese custom of shaving my hair when I was one month old , after that she worried that my hair wasn't growing quickly so she came up with her natural formula traditional recipe to help increase the hair growth and maintain healthy scalp. Seeing as the original formula was concocted in year of my birth, you will find "Since 1975" proudly reflected in Twinkle logo. This is a simple way for me to pay tribute to my mother's tradition and Twinkle's origin. It represents my bond with my mother's love. This is my inspiration story on how I started Twinkle Baby.


I remember the scent of her special oil made from fresh natural ingredients she personally sourced and her loving gesture of massaging the oil all over my scalp in my childhoods' day in Surabaya, Indonesia. These memories of her touch and smell fuel me and give me so much joy. I have since researched extensively with our chemist to develop best formulas  that are suited to our modern lifestyle and needs. All Twinkle products contain the best ingredients sourced from best Asian and Western formulas.

‘Made With Mum’s Love’ is my ethos and reflects my personal intentions for creating this natural skin and hair care line. All Twinkle products are made with a combination of the best of Asian and Western Formula with ingredients like Whitewood Oil from Indonesia, Camellia Japonica Seed Oil from Japan and Australian Calendula Oil and Lavender Maillette Essential Oil sourced from top mountain slopes in France. These oils are formulated into my range of Twinkle products and have a number of positive effects. In years to come, I plan to create a new range of products, expand operations and doing more charity work. I have a vision to help children in need globally. One of my aims is to share a part of Twinkle proceeds with them. I have shared my experience helping at an orphanage in Batam and others charity works. This is just one of the many ways I hope to reach out to children in need.

I am grateful and humbled by your support and faith in Twinkle Baby products. Thank you for your support!

Jasmine baby Photo


Jasmine J. Goh

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